Behind the Scenes: Branding Photos for Women Entrepreneurs in Chicago’s North Shore

A Personal Brand Photo Shoot Designed to Reflect Clarity, Calm, and Connection

When Robin the owner of Managed Virtually, an online business manager, who provides strategic support to high-level executives and business owners, reached out about updating her brand photos, she was clear on one thing. She didn’t want anything that felt stiff, overly corporate, or impersonal. Her work is all about helping clients feel calm, clear, and empowered and she wanted images that would reflect that.

The Right Fit: Branding Essentials Package

Professional Images Without the Overwhelm

Robin chose my Branding Essentials package which includes:

• A 1-2 hour brand photo session

• A virtual planning meeting to align on vision and goals

• 12 professionally edited, high-resolution images

This package is ideal for business owners who need a foundational set of brand images for their website, social media, or email marketing, without committing to a larger full-day shoot.

A Home Studio with Natural Light and a Relaxed Vibe

No Office? No Problem.

Robin didn’t have a physical office space that truly reflected her brand, so we used my home studio in Chicago’s North Shore. The light, neutral environment offered:

• Clean white walls for modern headshots

• A cozy, curated living room for lifestyle scenes

• An open kitchen and back porch for casual, warm moments

This space gave us the flexibility to create images that felt professional, approachable, and true to her brand personality.

Intentional Outfits to Tell the Full Story

Smart, Stylish, and True to Herself

Robin brought 4 outfit changes to reflect different sides of her brand:

• A tailored professional look for her headshots and desk work

• A couple of smart casual ensembles for relaxed yet polished moments

• A cozy, approachable outfit for lifestyle shots on the porch and outside.

Each wardrobe change helped visually communicate how Robin shows up for her clients: as someone who is professional, grounded, and easy to connect with.

Why This Kind of Session Works

Because Robin invested in the planning as much as the photography, her session told a cohesive story from start to finish. Her images now reflect not just what she does, but how she makes people feel:
Clear. Confident. Calm. And a little more free to enjoy life.

Want a session that feels like you?

Whether you're a coach, consultant, creative, or service provider, the Branding Essentials session is a great way to:

• Get high-quality images in a short amount of time.

• Create content that feels both professional and personal.

• Build confidence in how you're showing up online.