What does it take to create branding photographs that feel authentic to you and actually work for your business?
It starts with understanding your story.
I recently worked with Maggie, a yoga instructor who wanted her photographs to reflect her approachable, welcoming style. Her message is simple: yoga is for everyone, regardless of experience or ability.
Understanding the Person Behind the Business
Before our session, we talked about Maggie's business, her audience, and what she wanted people to feel when they saw her photographs.
We wanted to show her as a knowledgeable yoga instructor, but also someone who is warm, relatable, and fun.
Planning a Personal Branding Photography Session
We created three different looks during her session.
Yoga poses and sound bowls highlighted her work. Relaxed moments with coffee and journaling gave us a glimpse of her personality. And simple portraits created professional, welcoming images she could use to introduce herself.
Each setting, outfit, and detail was chosen with her brand in mind.
One Session, Many Possibilities
The result? A versatile collection of images Maggie can use throughout her marketing.
A welcoming portrait for her website. Yoga photographs to promote her classes. Personal moments and details to share on social media.
Instead of using the same headshot everywhere, she has photographs that help tell different parts of her story.
Your branding photographs should do more than show what you look like. They should help people connect with
who you are and what you offer.
